Murmuration

A tool to anticipate and manage overtourism

Murmuration is rolling out the ECCT in France and Spain to measure a destination's environmental safety margin before it reaches a critical degradation threshold, and to help managers decide where to invest, what to promote and which sites to preserve.

Redacted by Le Quotidien du Tourisme

25 August 2026

FR

What if tourist destinations finally knew when their success turns into a risk?

A tourist destination is also a living, fragile ecosystem. With the ECCT (Environmental Carrying Capacity for Tourism), Murmuration, a French company founded in 2019, measures a destination's environmental safety margin before it reaches a critical degradation threshold. Already used by around ten clients in Europe, the indicator is now being rolled out in France and Spain.

Redacted by Expreso

22 August 2026

ES

ECCT: the indicator that measures when a tourist destination becomes saturated

Murmuration is bringing the ECCT to France and Spain, an indicator that calculates a destination's environmental safety margin before its breaking point. The article explains what it measures and why the approach is especially relevant for Mexico, where carrying capacity is applied site by site but almost never at destination scale.

Redacted by American Industrial Magazine

21 August 2026

ES

Overtourism: can a destination be too successful? The satellite that aims to anticipate tourism saturation

Murmuration's ECCT indicator analyses tourism pressure and environmental variables to help destinations anticipate potential degradation. Already used by around ten clients in Europe, it is now focusing its expansion on France and Spain, two markets particularly exposed to pressure on resources and to climate change.

Redacted by Jorge Illescas Prats, Ladevi España

19 August 2026

ES

Overtourism: time to close?

How many visitors can a territory welcome before its success starts to destroy it? Water, biodiversity, vegetation, air quality, tourism pressure: Murmuration's indicator identifies the areas to preserve, those to invest in and those that should no longer be promoted, and raises a question destinations rarely face: should they sometimes plan for fewer visitors?

Redacted by Isabelle Lesens, Isabelle et le vélo

13 August 2026

FR

Tourism overload: Murmuration puts space data at the service of territories

Faced with the challenge of reconciling tourism growth and ecosystem preservation, Murmuration has developed a decision-support tool that assesses the carrying capacity of territories. Relying on satellite data, AI and environmental indicators, the Toulouse deeptech helps decision-makers anticipate the effects of climate change.

Redacted by Margaux Thokagevistk, La Gazette du Midi

7 August 2026

FR

This Toulouse company uses satellites to anticipate its effects

Ô Toulouse republishes Le Journal Toulousain's article on overtourism: with the ECCT, Murmuration uses satellite data to assess what a destination's environment can withstand before reaching a critical threshold.

Redacted by Bryan Faham, Ô Toulouse, Le Journal Toulousain

28 July 2026

FR

Overtourism: this Toulouse company uses satellites to anticipate its effects

Counting tourists is no longer enough. With the ECCT, Murmuration assesses what a destination's environment can withstand using five criteria: air quality, water resources, vegetation health, biodiversity and tourism pressure. The goal: act before closures such as that of Maya Bay, in Thailand, become necessary.

Redacted by Bryan Faham, Le Journal Toulousain

28 July 2026

FR

Tourism: Murmuration measures the ecological threshold not to be crossed

Visitor numbers, overnight stays and occupancy rates are no longer enough to reflect the real situation of a destination. Behind the footfall lie water resources, biodiversity, vegetation health and air quality. Murmuration measures the tipping point beyond which a destination's appeal becomes a threat to the very territory that built it.

Redacted by Dorian Alinaghi, Entreprises Occitanie

27 July 2026

FR

"We want to make tourism beneficial to the environment": using satellite data, this Toulouse start-up has developed a tool to fight overtourism

What if tourism were no longer a threat to the environment? The Toulouse-based company Murmuration has developed a tool that calculates a territory's safety margin in the face of tourism pressure. Using Copernicus satellite data, it allows territories to make their activity greener and international institutions to prevent the degradation of at-risk sites.

Redacted by Jao Martinez, La Dépêche du Midi

25 July 2026

FR

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